Full Course Description

Session 1 (Lynn Grodzki): The Future of Private Practice

OUTLINE:

Update your vision of how to build and maintain a successful 21st century practice by:

Understanding the changing needs and habits of today’s mental health consumer.
Confronting your own inner obstacles to developing a more entrepreneurial mindset.
Learning a 4-step model for strategic business planning focused on the 4 R’s: Review, Recommit, Rebrand, and Reinvest.
Honing a business “mantra” to give discipline and persistence to your practice development plan.
Choosing a therapeutic “track” and a niche that fit your skills, outlook, and the practice opportunities in your community.

OBJECTIVES:

Apply a four-step model for strategic business planning to your practice.
Develop a personal business “mantra.”
Identify a therapeutic “track” that aligns with your skills and background.

Copyright : 04/06/2013

Session 2 (Joe Bavonese): Branding Your Practice

OUTLINE:

Explore how the internet and social media can enable you to attract more clients and achieve more business success by:

Developing your Unique Service Proposition and recognizing the importance of meaning, story, and emotion in getting your message out to the world.
Getting beyond the fear of specializing to choose a niche that reflects your expertise and passion.
Promoting your brand by learning the basic principles of internet marketing to generate referrals and establish an effective online presence.
Mastering the art of the Elevator Speech that defines your distinctive service.
Learning a 4-step approach for quickly focusing consumers’ attention on your brand.

OBJECTIVES:

Create a Unique Service Proposition for the message you want to deliver.
Apply the basic principles of internet marketing to promote your brand.
Establish an effective online presence for your practice.

Copyright : 11/06/2013

Session 3 (Casey Truffo): Creating Multiple Streams of Income

Program Information

Objectives

Develop new products to offer to specialized treatment populations.
Apply the principles of “pink spoon” marketing to promote your practice.
Expand your business model to include new offerings.

Copyright : 18/06/2013

Session 4 (Nicholas Cummings): Integrated Behavioral Healthcare and You

OUTLINE:

Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists by:

Reviewing the historical relationship between psychotherapy and the larger healthcare system.
Examining the current trends shaping the direction of managed care and the economic prospects for private practitioners in the future.
Exploring how the crisis in healthcare today is creating new roles for psychotherapists within the medical system.
Describing the knowledge base and other skills that professionals trained in the growing field of behavioral healthcare will need to succeed in a medical practice setting.
Looking at how to best position yourself to maximize your earning potential within the healthcare system of tomorrow.

OBJECTIVES:

Explain the relationship between psychotherapy and the larger healthcare system.
Explore how the current healthcare crisis is creating new roles for psychotherapists.
Determine how to best position your practice in the new healthcare system.

Copyright : 25/06/2013

Session 5 (Jeff Auerbach): Coaching for Mental Health Professionals

OUTLINE:

Explore what the emerging professional specialty of coaching may have to offer you by:

Learning how to distinguish coaching from psychotherapy.
Looking at the opportunities and career prospects in the various types of coaching: Executive coaching, wellness coaching, and personal coaching, among others.
Finding out what additional skills and knowledge you need to become an effective coach.
Examining the characteristics of therapists who’ve been most successful in transitioning to coaching.
Surveying the best approaches to finding coaching clients and marketing coaching services.

OBJECTIVES:

Explain the differences between coaching and psychotherapy.
Identify the opportunities available in various types of coaching.
Determine the best approaches to finding coaching clients and marketing coaching services.

Copyright : 02/07/2013

Session 6 (DeeAnna Nagel): Therapy’s Digital Future

OUTLINE:

Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future by:

Learning about the differences among email, chat, audio, video, and virtual reality as platforms for the therapeutic encounter.
Examining the Disinhibition Effect and how it can shape online therapy.
Exploring the ethical and legal issues that must be considered when offering online therapy.
Defining the distinctive therapeutic challenges faced by online therapists, and the additional skills and training they may require.
Discussing how to integrate an online practice into a more traditional practice model and how to maximize the possibilities for increased income.

Program Information

Objectives

List the differences between various online platforms when used for therapeutic encounters.
Define the Disinhibition Effect and how it can shape online therapy.
Identify ethical and legal issues that come with offering therapy online.

Copyright : 09/07/2013

The Practice & Business of Coaching: Transform Your Clinical Skills to Create a Thriving Practice

OUTLINE

The Coaching Process De-Mystified

The coaching paradigm vs. the therapy paradigm
Coaching specialties: executive coaching, life coaching, health coaching
What credentials do I need to practice coaching?
A step-by-step guide to conducting a coaching session

The 4 Phases of an Effective Coaching Process

Discover where the client really wants to go
Map the journey there
Inspire the client to take the steps to get there
Go further

How to Succeed in the Business of Coaching

Develop an entrepreneurial mindset
Business and financial fundamentals to boost your success
The advantages of defining your brand and finding your niche
Proven marketing methods to attract more clients

OBJECTIVES

Explain several differences between the coaching paradigm and the therapy paradigm.
Describe how to conduct an effective coaching session.
Discuss at least 3 ways to market a coaching practice.

Improve the Profitability of Your Practice: Proven Business & Marketing Methods for Behavior Health Professionals

OUTLINE

What They Don’t Teach In Grad School

What you must focus on first
Techniques to improve 5 key business areas
Why most small businesses fail and what to do about it
Understand the true entrepreneurial mindset
What you may not know about “profit”
Increase cash flow from non-traditional sources

Create a Brain-Based Marketing Campaign: Step-By-Step

Strategies that make sense for your practice
The who-what-where-and-how of marketing
Attract the type of client you really want
The most powerful words in marketing
Avoid common mistakes and save money
The successful formula for all marketing materials revealed
Real-life marketing examples
Create truly effective advertisements

The 3 Essential Components of Social-Media Marketing

How to acquire followers
How to create quality updates
How to increase responsiveness

OBJECTIVES

Know specific marketing techniques that can increase profit
State the formula for all marketing materials
List 4 of the most powerful words in marketing
Discuss the 3 essential components of social-media marketing